As our Performance Marketing Manager, you will have the important role of maximising marketing channel success to secure high-quality Sales Qualified Leads for our Business Development team. Overall success will be measured by meeting targets for SQL''s as well as other key performance metrics including Customer Acquisition Cost by key channels.Responsibilities;Performance Strategy, Revenue and ROI OwnershipOwn the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI.Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead volume.Own performance targets for cost per SQL, SQL-to-meeting conversion, and pipeline contribution.Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value.Demand Generation and Funnel ProgressionOwn all demand generation campaigns designed to move prospects through the funnel from first click to Sales Qualified Lead.Manage bottom-of-the-funnel website performance, including: Conversion rate optimisation, Landing page and call-to-action performance, as well as Traffic strategy into high-intent journeysChannel and Budget ManagementOwn and optimise all CPC activity, including: Campaign structure and optimisation, budget ownership, as well as keyword and landing page improvementsOwn all CPL partnerships, monitoring supplier performance, ROI and sourcing and onboarding of new CPL Partner