Job Title: Digital Marketing Manager Location: Manchester (Hybrid - 3 Days in Office)Digital Marketing - Google Ads - HTML - Design OverviewWe''re looking for a commercially driven Digital Marketing Manager for a client of ours to lead performance activity across a portfolio of brands. This is a hands-on, results-focused role where you''ll take ownership of planning, delivering and optimising multi-channel digital campaigns.You''ll play a pivotal role in driving customer acquisition, improving retention and maximising revenue growth through data-led marketing strategies.Key ResponsibilitiesLead and manage the email marketing strategy, including campaign builds, automation workflows, segmentation, A/B testing and performance reportingPlan, launch and optimise paid advertising campaigns across Google Ads, Meta and other relevant platformsDevelop and execute both organic and paid social media strategiesMonitor and analyse performance metrics such as CPA, ROAS, CTR and conversion rates, implementing continuous optimisationCollaborate with internal teams to enhance landing pages, creative assets and overall conversion performanceProduce clear, insight-driven weekly and monthly performance reports with actionable recommendationsSkills and Experience RequiredProven track record in digital performance marketingStrong hands-on experience with Google Ads and paid social platformsExperience using email marketing platforms and building automation journeysAnalytical mindset with the abili