Marketing Manager - Creative Activation
Marketing Manager - Creative Activation(a.k.a. the person who makes our brands impossible to ignore)Let''s be clear: this is not a traditional marketing roleNo dusty playbooks. No safe, samey campaigns. No "that''s how we''ve always done it."We''re looking for a creative, culturally plugged-in marketer who knows how brands actually win today - on screens, in stores, and in real life.If TikTok is your search engine, Instagram is your mood board, and YouTube is where you study what really works keep reading.What You''ll OwnYou''ll be the driving force behind how our brands show up in the world - online, in-store, and everywhere in between.That means:Creating social-first marketing that people share, screenshot and talk aboutSpotting food, family and cultural trends before they go mainstreamTurning limited budgets into big moments (creativity > spend)Working with influencers, creators and agencies to build hype the right wayBringing brands to life through experiences, events and activationsMaking our brands exciting for buyers as well as consumersMeasuring what lands, what flops, and constantly levelling things upFor our owned brands, you''ll build awareness directly with shoppers - online and in-store.For our licensed brands, you''ll creatively tap into the power of world-class brand partners and make it feel fresh, relevant and exciting.You''ll be trusted, backed, and given the freedom to make bold calls.This Role Is For You If You live and breathe social (especially TikTok, I
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