About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing teamOverview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across

Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with

Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on

pipeline and CAC .What you’ll own

1) Paid Ad Platforms:

Build a quarterly

channel mix and budget plan

tied to CAC, payback, and pipeline targets; stage tests for new networks.

Google Ads

and

Bing : Search, PMax, Brand and Non-Brand separation, sitelinks/callouts, conversion attribution optimization.

Meta : Conversion/lead gen, creative iteration, testing, audience stacks and exclusions, offline conversions.

All other

paid ads, including testing, optimization, and scaling2) Measurement and Optimization:

Own tracking and data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won). Daily optimization on

CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use

incrementality tests

(geo/cellular holdouts where applicable). Build

dashboards

(StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.3) Creative and Landing Experiences : Brief and QA

ad creative

(copy/static/video) and

landing experiences

with Design, Copy, and CRO; ensure

ad-to-landing relevance

to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.4) Lead Quality and Sales Sync : Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).What success looks like (6–12 months)

-2x

increase of

Deals created from paid

at flat or improved CAC.Quality lift:

+10–20% improvement in

Lead to Deal

rate from paid via targeting, messaging, and landing alignment.Scaled testing system:

4–8 meaningful experiments/month; winner rollout playbooks.Channel expansion:

At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.Day-to-day responsibilities

Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.Build and refresh

keyword portfolios , RSA assets, and custom intent/lookalike audiences.Design and read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.Maintain and improve conversion tracking (web and offline).Study and publish weekly reports with

insights, actions, and expected impact .Requirements

5–8+ years

running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).Deep expertise in

Google Ads

(Search/PMax) and

Bing ; strong practitioner on

Meta .Proven record of turning paid traffic into

pipeline and revenue , not just MQLs.Comfortable with

data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).Hands-on with

GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar).Data-driven mindset, results-oriented, and able to meet high expectationsStrong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.Excellent prioritization, communication, and ownership in our fast-moving environment.Nice to have

Experience with

Taboola/Outbrain ,

MNTN/CTV ,

Reddit , and programmatic pilots.Basic SQL or BigQuery; script/Rule automation; budget pacing tools.Experience running

incrementality/geo holdout tests .KPIs you’ll be measured on

Deals created from paid

and

pipeline $

(primary)Blended CAC / CPA per DealLead?Deal and Deal?Won rates by channel/campaignNon-brand share of pipeline;

Quality Score

and

CPL

for top ad groupsTesting velocity and % of tests that ship to 100%Your first 30/60/90

30 days:

Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking and offline conversions. Publish the

Quarterly Test Plan .60 days:

Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.90 days:

Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.Compensation:

£70,000 - £90,000 a year- Competitive salary- Performance-based bonuses- Software for Upskilling and Productivity- Remote-first culture- Work from anywhere in the world- Paid Time Off- Health Insurance- High autonomy, low bureaucracy- Fast-track to leadership for high performers- Direct access to founding team- High visibility, autonomy and ownershipNote

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

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