This role leads demand generation and growth marketing across a portfolio of enterprise-level digital products and large-scale live events, owning the full strategy from acquisition to conversion to revenue impact.It''s a hands-on, data-driven position focused on driving qualified demand, optimising funnels, and delivering measurable commercial growth within a high-performing global B2B organisation.Client DetailsOur client is a global B2B organisation operating at the intersection of digital platforms, professional communities, and large-scale live events. With decades of experience serving enterprise-level audiences, they have built a reputation for delivering high-impact products, market-leading experiences, and exceptional customer value.Their ecosystem brings together premium digital solutions, executive-level memberships, specialist data products, and world-class events that attract thousands of professionals from around the world. These products are united by a single purpose: to connect decision-makers, accelerate business growth, and create meaningful commercial opportunities across multiple high-value industries.DescriptionDevelop and execute growth strategiesBuild multi-channel demand gen campaignsDrive qualified leads and funnel progressionPartner cross-functionally to support sales and product goalsOptimise key conversion journeys across web, landing pages, and campaign flowsTest and refine messaging, offers, targeting, and user experienceImprove funnel performan