Demand Generation Manager (B2B Marketing Campaigns and Lead Generation)A heritage business supplying premium products to producers and FMCG brands worldwide is entering an ambitious new growth phase.This is a newly created role with real influence, working closely with Sales to build trust and move prospects closer to a buying decision and convert leads into real opportunities and customers, by converting brand awareness into qualified leads and a high-quality pipeline.OfferingPurpose and values: You''ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success.Impact: This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping future growth.Growth and development: We''re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy.Work-life balance: Enjoy a hybrid working pattern (remote and onsite), 25 days'' holiday plus bank holidays, private healthcare, a contributory pension, and performance-related bonuses.The RoleYou''ll take ownership of planning and delivering performance-led growth initiatives that generate qualified leads and support revenue growth.Working closely with sales and leadership teams, you will translate strategy into practical activation programmes that generate leads, support pipeline dev