Creative Director, Asia & Europe

Position OverviewAs Creative Director for Asia and Europe, you’ll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You’ll work across both regional teams to deliver exceptional, “unboring” experiences that maintain Money20/20’s position as the must-attend event in fintech.Key ResponsibilitiesCreative Vision and Experience DesignReimagine the entire event journey from pre-show engagement to post-event magicSet the creative vision and translate it into executable blueprints for both regionsIdentify innovative concepts that elevate customer experience, driving loyalty and retentionCreate immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”Strategic LeadershipCollaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy OfficerShare insights and ideas with the Creative Director, USA to ensure global brand consistencyAnticipate industry needs before they emerge and transform them into tangible experiencesDevelop blueprints for how each geography executes the vision while respecting regional nuancesData-Driven Decision MakingLeverage customer feedback, insights, and analytics to understand and enhance the customer journeyUse data to inform creative decisions and measure success through revenue, retention, and NPSCross-Functional CollaborationChampion the creative blueprint in collaboration with regional teams and project managersContribute to planning sessions to align execution with product vision and strategyPartner with design and operations teams to set experience design blueprints and visual identityWork with marketing, content, and commercial teams to ensure alignment with global brand strategy
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