About FussyHey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as

Head of Brand Marketing .Initially you’ll report directly to our

Founder/CEO , you’ll define and drive Fussy’s brand strategy, lead impactful product campaigns, and champion customer insight, all whilst building one of the UK’s most loved sustainable brands in the UK and beyond.

What you’ll be doingJoining as our

Head of Brand Marketing,

you’ll be responsible for

defining and driving Fussy''s brand strategy.

Specifically, you’ll be responsible for:Develop and own a brand strategy that drives awareness, positive brand sentiment, market penetration, and ultimately delivers measurable business performance.Lead the development and implementation of the annual marketing plan, ensuring alignment with commercial and sustainability objectivesLead the end-to-end marketing strategy for all product launches across D2C and retail, from positioning and messaging to full go-to-market execution.Champion the voice of the customer, owning both qualitative and quantitative insightBuild and scale the internal content engine that creates culturally relevant, entertaining brand content to drive engagement and brand love across channels.Oversee all awareness-driving activity across paid, owned, and earned channels including partnerships, PR, experiential, and content.Strengthen our distinctive tone of voice and creative identity, ensuring consistency and relevance across all touchpoints, from DTC to retail.Drive collaboration across NPD, Creative, Growth, and Retail teams to ensure all new product launches are on-brand, commercially successful, and aligned with our values.Grow and manage a high-performing brand marketing team, building scalable processes to keep us agile and efficient as we expand.Define, track, and report brand KPIs (e.g., brand awareness, share of search, brand perception), and share insights regularly with the wider business.Who you areWe’re big believers that great talent comes in all shapes, sizes and CVs. So if you’re excited by our mission, we want to hear from you. That said, we think you’ll smash this role if you bring the following skills:Significant experience in brand marketing leadership roles, in blue chip FMCG, beauty, lifestyle or scale up DTC (or ideally a combination!)

Worked in a high-growth environment with lots of moving parts

Proven success building brand strategies and launching standout creative campaigns

Experience leading product marketing across multiple fast-paced launches

Strong customer-centric mindset — you bring insight into everything you do

Excellent leadership and communication skills in a fast moving environment; you can inspire a team and influence cross-functionally

Bonus points, but these are not a deal breaker:Experience launching products in both DTC and retail environments

A track record of growing market share and brand consideration in challenger brands

Familiar with agency management and campaign production cycles

This isn’t the right role for you if…You’d rather a creative role to a strategic oneCreativity is part of our DNA. But we''re building an in house creative team, and while this role will collaborate closely with them, your primary focus is on strategy, process, and people leadership.You''re a growth marketer.The Growth team will be your closest partners, but your responsibility is to own how the brand shows up for the customer ensuring every touchpoint drives connection and supports business goals.What we offerA chance to say you helped save the planet, and smell great doing it!A salary of £70,000 - £85,000 depending on experienceHybrid working from our East London office33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and rechargeOur Wellhub membership with a range of fitness and wellbeing options – we care about our team’s wellness, from physical to mental healthShare options after probation – we grow, you growWho we areFussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!

#J-18808-Ljbffr