Marketing Analyst- London/Hybrid- 12 Months- £40,000- £45,000A global technology company are looking for an experienced Marketing Analyst to join their team on an initial 12 month assignment.Responsibilities:* Analyse the digital media channel data to deliver a holistic view of our media at a regular cadence and how it links to lead quality Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team * Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads * Report on marketing and Sales KPI''s, and help the Marketing Team understand performance by campaign and audience type * Explore digital attribution models and implement to give accurate data driven attribution to our digital channels * Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements * Work with the Sales Operations team and global partners to streamline our lead pipeline and enable a robust lead scoring model * Work with the Sales Team to understand drivers behind lead quality and optimise the lead life cycle management to improve conversion rates * Assist in the delivery of integrating various lead data sources and stitching together across our database systemsSkills: * Hands-on experience with in-depth marketing analysis, lead scoring, attribut