Marketing Analyst

Overview
As a
Marketing Analyst
at
InvestEngine , you will help optimise our marketing performance for the UK investment market, analysing acquisition channels and CAC vs LTV, providing data-driven recommendations, and coordinating with external marketing agencies. You will also lead a traffic attribution project to identify all traffic sources and refine marketing strategies to improve user acquisition and retention.About InvestEngine
InvestEngine makes investing simple, smart, and accessible. We help you grow your money with ETFs — no hassle, no jargon. 100,000 investors have trusted us with £1.5 billion — and we’re just getting started. We’re redefining the game with tools designed for everyone, recognised in industry awards and growing fast.Key Responsibilities
Data Analysis and Insights:
Analyse user data and marketing acquisition channels across our web and mobile apps to guide product strategy and improvements. Use tools like Amplitude to interpret data and identify user behaviour patterns.ROAS Analysis and LTV/CAC PredictionA/B Testing:
Plan, execute, and evaluate the results of A/B tests to optimise performance.Dashboard Creation:
Build clear, actionable dashboards that provide stakeholders with useful and transparent insights.Performance Monitoring:
Track and report on product and marketing performance, using key metrics to measure success and identify areas for improvement.What We Expect from You
Technical Skills:
Advanced SQL skills, ideally with experience in
BigQuery ; strong knowledge of
GA4
and
GTM ; good understanding of attribution models and applying them for traffic source analysis.Familiarity with
AppsFlyer
or Adjust, and
Amplitude
or Looker/Mixpanel is a plusExperience with data visualization tools (e.g.,
Metabase ,
Looker , Tableau, Power BI, Redash or Superset)Analytical Thinking:
Strong problem-solving and data-driven decision-making skillsCommunication Skills:
Excellent communication skills, with the ability to bridge technical and non-technical teams.How We Work
We focus on clarity, accountability, and getting things done. You\''ll have the autonomy to drive improvements and the support to make meaningful changes. We work collaboratively across teams, keep processes lean, and value clear, respectful communication.What You Can Expect from Us
Tangible impact:
Your work will directly improve how we operate, scale, and serve our clients with clear outcomes tied to business growth and efficiency.Opportunities to grow:
As we scale, there’s scope to take on more ownership, lead new initiatives, and shape how our platform evolves.A collaborative team:
You’ll work with experienced, thoughtful colleagues across operations, engineering, and compliance who value practical problem-solving.Flexibility:
We’re remote-friendly and results-driven. Work where and how you’re most effective.Job Details
Seniority level:
Not ApplicableEmployment type:
OtherJob function:
Marketing and SalesIndustries:
Investment Management
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