Digital Marketing Officer

Responsible to:
Head of MarComms and DigitalAccountable to:
Board of the Ruth Strauss FoundationEmployment Type:
Full TimeLocation:
Hybrid: minimum 2 days a week in London Office + EventsHoliday:
25 days + Bank HolidaysAbout the Ruth Strauss FoundationIn early 2018, Ruth Strauss, former wife of Sir Andrew Strauss the former England cricket captain, was diagnosed with an incurable lung cancer that affects non-smokers. Ruth died on December 29th 2018; she was 46 years old and mother to two young children, then aged 10 and 13.In her memory, Sir Andrew launched The Ruth Strauss Foundation to:• Provide professional emotional support for families when a child is facing the death of a parent• Facilitate collaboration and influence research in the fight against non-smoking lung cancersRole OverviewThis is a hands-on role focused on managing and delivering high-quality content across digital channels including social media, website and email to promote events, increase fundraising income and raise awareness of our mission. You will have proven experience as a skilled content creator, communicator andcommunity builder with an excellent eye for design and tone and a passion for storytelling.Key ResponsibilitiesSocial Media Management:Manage day-to-day activity across all social media platforms ensuring content is timely, relevant and on brand.Input to the social strategy, aligning activity with campaigns and events.Engage with followers and relevant content – including the cricket community and influencers to drive further growth and engagement.Content Creation and Copywriting:Create high-quality, engaging content - including video, photo and graphic content across social, website, blog and email.Write compelling, brand aligned copy that promotes our fundraising, mission and comms efforts.Collaborate across departments to tell powerful, impactful stories.Community Building:Grow and nurture our online communities including across social, web and databaseIdentify and engage with influencers, partners and ambassadors to extend our reach.Website and Email Management:Create, manage and optimise website content (WordPress) to improve search rankings, user engagement, and SEO performance.Create direct marketing campaigns on marketing automation platform (DotDigital)Devise and execute strategies to grow our database using our existing platforms as well as researching and surfacing new ones.Analytics and Reporting:Utilise analytics to feed into and help inform decision making.Monitor performance and use insights to suggest immediate and longer-term campaign optimisations to maximise KPIs.ExperienceProven relevant experience in the non-profit, corporate or agency sectors.Strong understanding and ear to the ground attitude towards social media/digital platforms and trends.Demonstrable ability to create engaging, impactful content across different formats.Knowledge and experience with various online and digital content management and analytics tools. e.g. Microsoft365, WordPress, Dotdigital, Canva, Adobe Suite, Google Analytics, Meta insights etc.Strong organisational skills and an ability to work calmly under pressure whilst balancing competing priorities and deadlines.Excellent written and verbal communication skills and exceptional accuracy in copywriting.Able to work with sensitivity around topics of incurable cancers and grief.Understanding of or interest in cricket and sport a plus.How to applyWe are committed to being an inclusive workforce that fully represents many different cultures, backgrounds and viewpoints. We welcome applications that help us in our mission to be a place where you can be yourself and thrive.Please send your CV and covering letter to recruitment@ruthstraussfoundation.com.Interviews will be planned as applications come in. The application process may close early.If you have any queries on this role, please contact: recruitment@ruthstraussfoundation.comWe take your privacy very seriously and promise to keep your details safe. Check our Applicant Privacy Policy to find out moreSeniority level
Seniority level Entry levelEmployment type
Employment type Full-timeJob function
Job function Marketing and SalesIndustries Non-profit Organization ManagementReferrals increase your chances of interviewing at Ruth Strauss Foundation by 2xGet notified about new Marketing Officer jobs in
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