We are looking to recruit an Associate Director of Customer Strategy and Propositions to lead the development of high-impact, insight-driven offers that meet the evolving needs of the FE and Skills sector. This strategic leadership role will embed a customer-first, data-led approach across the organisation, shaping compelling propositions for both individuals and organisations. You''ll oversee the design and continuous improvement of the organisations offer, including membership, professional statuses, and CPD programmes, ensuring each delivers value, impact, and sustainable growth. Working cross-functionally, you''ll drive end-to-end proposition planning, from market insight to investment prioritisation, securing the organisations reputation as a trusted and responsive partner. Key Responsibilities: Lead a customer-focused strategy alongside stakeholders to evolve products, services, and experiences in line with sector needs. Analyse market trends, policy shifts, and workforce challenges to guide audience segmentation and prioritisation for individuals and organisations. Drive customer insight and research agenda, ensuring all decisions are grounded in robust, validated data. Own the end-to-end proposition strategy and roadmap, shaping business cases, investment priorities, and sustainable product development aligned with organisational goals. Lead design and continuous improvement of inclusive, audience-led value propositions, building customer-first capability across the