Head of Marketing

Role: Head of MarketingLocation: William’s Den, North Cave, East YorkshireSalary: Competitive depending on experienceHours: Full-time, permanent?Introducing a fantastic opportunity for an ambitious, talented and dynamic Head of Marketing at our well-loved family attraction at the foot of the Yorkshire Wolds, William’s Den.About UsAt William’s Den, we’re not just a visitor attraction — we’re a place where imagination runs wild! We welcome families from all over the UK (and beyond) to play, explore, eat, and make wonderful memories together. With a unique blend of innovative indoor and outdoor adventure play experiences, an exciting calendar of signature events, a delicious homemade food and drink offer including wood-fired pizzas and ice cream, and an evolving camping offer, we’re on a mission to become one of the UK’s best play and stay destinations.We’re seeking a talented, commercially-minded Head of Marketing who can lead our marketing function end-to-end — from customer insight to campaign ROI — and turn our vision into measurable growth.?The OpportunityThis is not a purely creative role. It’s a leadership position for a marketer who understands that marketing is a revenue engine.You’ll be responsible for:Owning the marketing strategy across all channels and customer segments.Leading integrated campaigns from concept to delivery, with clear KPIs and ROI tracking.Managing and briefing our Digital Marketing Coordinator and agencies.Using data to make decisions, pivot campaigns, and ensure budget is invested where it performs best.Deeply understanding our audience avatars and tailoring campaigns to each.Driving footfall and revenue for our core business areas: adventure play, seasonal events, food and drink, and our campsite.Protecting our brand?Key ResponsibilitiesStrategy and PlanningCreate and own our annual marketing plan linked to revenue and footfall targets.Build segmented strategies for our different customer avatars.Plan and manage marketing budgets, allocating spend by channel for maximum ROI.Performance and ReportingEstablish a clear KPI dashboard covering footfall, bookings, engagement, ROAS, and customer acquisition costs.Track performance weekly and adjust campaigns in real time.Campaign DeliveryLead fully integrated campaigns across digital, PR, on-site, and partnerships.Ensure consistent brand voice and messaging across all touch points.Team and Agency LeadershipLine-manage the Digital Marketing Coordinator.Manage relationships with PR, digital, and creative agencies — setting briefs, KPIs, and reviewing performance.Customer InsightGet under the skin of our customers — through data, research, and observation — and translate insight into action.Develop and evolve our audience avatars and ensure they drive all campaign planning.?About YouYou’ll thrive in this role if you are:Commercially-minded — you think in terms of results, ROI, and value for money.Data-driven — confident interpreting campaign performance data and acting on it.Customer-focused — able to translate customer insights into targeted marketing.Organised and proactive — able to lead multiple campaigns at once without losing sight of the big picture.A strong communicator — able to inspire the team and brief agencies with clarity.?Essential ExperienceAt least 5 years’ experience in marketing, including 2+ years in a senior strategic role.Proven track record of delivering measurable growth through integrated campaigns.Experience managing budgets and optimising spend based on ROI/ROAS.Strong understanding of digital marketing channels, analytics, and customer segmentation.Experience managing agencies and internal teams.?Desirable ExperienceExperience in visitor attractions, hospitality, leisure, events, or tourism.Knowledge of Force 24, Tevalis, or similar systems.Familiarity with East Yorkshire and surrounding areas.?What We OfferA role where you can genuinely shape the growth of a unique, values-led business.Support from a passionate leadership team and an established Digital Marketing Coordinator.A creative and inspiring working environment.Staff discounts and access to our attractions.Competitive salary, dependent on experience.?To Apply:Send your CV and a covering letter including/detailing:An example of a campaign you planned and delivered end-to-end, including the commercial results.A short video telling us why you believe you’d be a great fit for the role

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