Creative Strategist (Paid Social)

Overview
DROOL is a fast-growing e-commerce startup that''s on a mission to become the world''s most progressive destination for discovering unique contemporary art prints and frames. With community at our core, we want to motivate a creative movement that''s driven by self-expression and the empowerment that people should create homes that represent their style and personality.Having built an ambitious team, we''ve scaled DROOL profitably, delivering over 500,000 art prints worldwide and achieving 400% growth last year. We''re backed by a leading U.S. based VC with deep expertise in building e-commerce powerhouses, including brands like Ruggable, Dr. Squatch, and Fabletics.Role Summary
We\''re looking for an idea-driven Creative Strategist who\''s passionate about making winning ads. You\''ll take the lead on crafting hooks, concepts, and formats for our paid Meta and TikTok channels, managing projects from brief to delivery. You\''ll work closely with writers, editors, and creators to get ads live fast and on spec.You don\''t need to be a media buyer or a growth marketer. But you do need to understand consumer behaviours and what makes an ad convert. We\''re looking for someone who can think clearly, move fast, and help make better creative every week.Responsibilities
Ideate scroll-stopping ad concepts and hooksWrite best-in-class ad copyTurn concepts into structured briefs for editors and creatorsObsess about staying current with what other leading brands are doing in their paid adsStay close to ad performance to see what\''s working and what\''s not, and turn this into actionable creative insightsManage trackers, feedback rounds, and deadlines across the pipelinePrioritise what\''s worth making and make sure it gets delivered to specRequirements
2+ years of experience in performance-led creative or growth contentYou\''re an enthusiastic social media user with an interest in building digital brandsYou\''re ambitious and looking for a new challengeYou have a strong understanding of Meta and TikTok ad formatsYou\''ve got proven examples of ideas that turned into winning creativesYou\''re organised and delivery-focused - can manage multiple moving parts without slippingYou\''re confident working cross-functionally with Growth, Content, and Production teamsBenefits
Competitive salaryShare options in a high-growth start-up3 office days and 2 working from home days per week25 days holiday + your birthday + a duvet day + bank holidaysUp to 50-75% off employee discount
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