General Sales Manager – overview

There are multiple General Sales Manager opportunities at various UK dealer locations. Common elements include permanent, full-time roles with a competitive package and company benefits. Typical salary offerings include a basic salary in the range of £35,000 – £45,000 with an uncapped OTE based on performance, plus a company car and benefits. Roles involve leading a sales team and managing the end-to-end sales process across new and used vehicles, add-on products, finance and insurance, and campaigns to maximise sales and profitability.

Responsibilities

Lead and manage the sales team to exceed targets and deliver excellent customer service

Drive performance through motivation, coaching, and development of team members

Manage stock, pricing, and margins to positively impact the bottom line

Collaborate with senior management to ensure operational excellence

Set showroom standards and lead by example on the showroom floor

Oversee campaigns and promotions to maximise sales penetration while upholding high ethical standards

What We’re Looking For

A proven track record in automotive sales management or as a high-performing sales leader

Strong leadership skills with the ability to inspire, energise, and hold the team accountable

A hands-on approach and willingness to go the extra mile

Commercial awareness and a focus on profit and performance

Resilient, driven, confident, and able to lead by example

What You Get

Competitive salary and OTE based on bottom-line performance

Company car and additional benefits

Career progression opportunities within the dealership or dealer group

Supportive environment with autonomy to make decisions

Access to manufacturer training and development programs

Interested candidates can apply by submitting a CV and cover letter. For multiple postings across locations, refer to the individual dealership listings.

NoteThis description reflects common elements found across postings and may vary by location and employer. Some postings may include additional details or region-specific requirements.

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