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Commercial/New Business Director, London

col-narrow-leftClient:

BluequoLocation:

London, United KingdomJob Category:

Other-EU work permit required:

Yescol-narrow-rightJob Reference:

290dfb322afdJob Views:

6Posted:

12.07.2025Expiry Date:

26.08.2025col-wideJob Description:

Job DescriptionAbout Samy Alliance

Samy Alliance is an award-winning integrated marketing and communications group specialising in

social media intelligence

,

influencer marketing

,

digital content

,

paid media

, and

social commerce

. With a global footprint and local market expertise, we help brands connect meaningfully with audiences through culturally relevant, data-driven strategies. We work with some of the world’s most recognisable brands, delivering bold, results-driven campaigns that blend creativity with innovation.The Role

We are seeking an experienced and commercially driven

New Business Director

to lead our growth agenda across Northern Europe. This is a senior, high-impact role for a relationship builder and digital native who understands the evolving landscape of social-first marketing. You will be responsible for identifying and securing new business opportunities across key verticals including retail, FMCG, tech, lifestyle, and beauty.The ideal candidate has a deep understanding of the

social and influencer marketing ecosystem

, experience in

paid media strategy

, and is fluent in the

social commerce

space. Familiarity with

Sprinklr

or other enterprise social media platforms is preferable, enabling you to bring a data-led, performance-focused approach to client acquisition.Key Responsibilities

Lead New Business Development

in Northern Europe, identifying and converting strategic opportunities across target markets.Own the sales pipeline

from prospecting through to pitch and negotiation, collaborating with strategy, creative, and media teams to deliver high-impact proposals.Managing an SDR Sales team

to provide direction and also convert meetings generated by the sales function.Build and nurture relationships

with senior marketing leaders, brand directors, and procurement teams in both direct-to-consumer and enterprise organisations.Develop regional go-to-market strategies

, aligned with global objectives, local trends, and sector-specific growth opportunities.Use

platforms like Sprinklr

to demonstrate how data and audience insights inform smarter creative, influencer selection, campaign measurement, and content optimisation.Work closely with the global growth and marketing team to contribute to

thought leadership

, outbound marketing campaigns, and industry visibility across events and panels.Champion

Samy’s integrated capabilities

, particularly in influencer marketing, paid social, social commerce, digital creative, and content amplification.Requirements

6–10 years of business development or commercial leadership within an agency, martech, media, or influencer network environment.Proven success in

growing revenue pipelines

and closing complex deals with global or regional brands.Strong understanding of

social-first strategies

, including influencer marketing, paid media (Meta, TikTok, YouTube), and commerce activation.Experience using tools such as

Sprinklr

.Excellent communicator, confident presenting to C-level stakeholders and representing the agency in the market.Strong commercial acumen with the ability to articulate ROI, KPIs, and performance-based solutions.Benefits

Workplace pension schemeSHARE Birthday bank holiday in November3pm finish every FridayFlexible hybrid workingGympass#J-18808-Ljbffr