General Sales Manager - Remote Working Salary: 55,000 to 65,000 DOE, car allowance, Pension and 24 days holiday plus Bank Holidays.Are you an experienced sales leader with a strong background in the food industry? Are you passionate about driving growth, leading high-performing teams, and nurturing long-term customer relationships? If so, we want to hear from you.Our client are a well-established supplier of flour and flour-based mixes, serving food manufacturers, bakeries, and wholesalers across the UK. They are seeking a dynamic General Sales Manager to take charge of their commercial team, contribute to their strategic sales development, and continue our tradition of exceptional customer service.Key Responsibilities:Lead and manage a team of Territory Managers to grow and develop existing customer accounts and secure new business opportunities.Drive sales of flour and flour-based mixes to manufacturers, bakeries, and wholesale customers.Build and nurture relationships with key clients while identifying new market opportunities.Ensure effective credit control, maintaining customer accounts within agreed credit terms.Provide regular sales reporting and forecasting to senior leadership.Support and coach the sales team, driving performance and maintaining high professional standards.Key Attributes and Experience:Proven track record in B2B sales within the food industry - flour or food ingredient experience highly preferred.Demonstrable success in managing key accounts and deve