Overview

Bookouture is an award-winning, dynamic digital publisher of bestselling commercial fiction. Our unique publishing model and transformative campaigns have created unrivalled international author brands. We connect stories, authors and readers globally, publishing books that reflect the diversity of the societies we live in. Our submissions are always open as we believe that everyone should have the opportunity to share their story.Bookouture is a division of Hachette, one of the largest publishing groups in the UK, with 11 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.This role can be based at our London or Sheffield office, with a blend of in-office (3 days) and homeworking (2 days) per week.What you’ll be doing

As Head of Digital Marketing and Campaigns, shape Bookouture’s marketing future in collaboration with the Digital Marketing and Campaigns Director. Contribute to the comprehensive marketing and communications strategy across all publishing programmes: Bookouture, Second Sky, and Translate.Lead digital advertising strategy and manage campaigns across platforms such as Facebook, Instagram, Amazon, Google, TikTok, and Bookbub. Design and execute creative branding campaigns for high-potential authors and titles, analyse performance, identify growth opportunities, and optimise approaches. Oversee testing programmes and collaborate with external freelancers and agencies.Drive organic social media efforts with the Communications team to develop engaging strategies for Facebook, Instagram, TikTok, and X/Bluesky, ensuring alignment with paid advertising for integrated campaigns. Oversee reporting to assess account performance and effective content.Develop and oversee email marketing strategy across all campaigns, executing paid and organic acquisition initiatives to expand subscriber lists and improve performance.Provide insights and guidance to the Communications team, monitor budgets for strong ROI, present key performance insights and strategic recommendations to senior management, and drive expansion into new marketing channels while optimising existing platforms.Regularly present developments and reports in company meetings and design marketing strategy for authors at acquisition and re-contracting meetings. Contribute to team development, training, quality control, and recruitment support.Stay current with industry developments and emerging marketing technologies. Analyse market trends to maintain a competitive advantage and share insights to recommend innovative approaches, contributing to cross-functional meetings within Bookouture and Hachette.Who we are looking for

We are seeking an ambitious, results-driven Head of Digital Marketing and Campaigns with a genuine passion for commercial fiction and innovative marketing. The ideal candidate will be creative and innovative, capable of conceptualising, managing, and optimising multi-channel campaigns that deliver strong ROI. They will take ownership of campaigns and continually seek opportunities to improve processes.This role requires a proven track record in leading digital advertising across major platforms like Meta and Amazon, with expertise in organic social media and email marketing strategies. The successful candidate will be skilled in executing campaigns, analysing performance data, identifying growth opportunities, and optimising approaches. They will understand the best channels for campaign success and be proactive in staying current with industry developments.Additionally, the role involves team development: training and mentoring team members, ensuring high-quality outputs, fostering strategic commercial and analytical decision-making, and presenting guidance and recommendations to senior management. The ability to manage external relationships effectively is crucial.We seek a dynamic individual ready to make a significant impact in a fast-paced, award-winning publishing environment, driving expansion into new marketing channels while enhancing existing ones.What we offer

28 annual leave days per year, increasing with service (29 after 2 years, 30 after 5 years; plus bank holidays)Private medical insuranceDental insuranceGenerous pension schemesRent deposit loans2 community days per yearSummer hours (shorter Fridays in summer)Retail discounts through rewardsCycle to Work schemeEye care vouchersWide-ranging training libraryDevelopment programmes (including mentoring)Up to 70% off book purchasesA charity bookshelf12 Staff-led employee networks (e.g., Gender Balance, Thrive, Pride, Wellbeing, etc.)Season ticket loansAnd much more!Location: London or Sheffield office, with a hybrid arrangement (3 days in the office, 2 days at home).Details

Division: BookoutureDepartment: MarketingLocation: London, SheffieldSalary: £45,000 - £50,000 dependent on experience and location (+bonus +benefits)Contact type: Full Time PermanentClosing date: Sunday, 12th October 2025Apply now

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