Area Sales ManagerLocation: Midlands (Field Based)Employment Type: Full time, permanentSalary: £Negotiable depending on experience + Company Car Allowance + BonusOur client is a well-established and reputable steel stockholder, specializing in colour coated steel to a wide range of sectors. With continued growth and investment, they are now looking to strengthen their commercial team with the addition of an experienced Area Sales Manager.As Area Sales Manager, you will be responsible for managing and developing a portfolio of customers across your designated region. This role is ideal for a driven and commercially minded individual with a proven track record in the steel industry. You will be tasked with both account management and new business development, focusing on building long-term client relationships and driving revenue growth.Key Responsibilities: Manage existing accounts and develop new business opportunities within your areaConduct client visits to understand their needs and offer tailored solutionsProvide accurate quotations and follow up on leadsMeet agreed sales targets and KPIsMaintain up-to-date records of customer interactions using CRM systemsMonitor market trends and competitor activity Requirements: Proven field sales experience within the steel industry (pre-painted, sheet, coil or profiling highly desirable)Strong commercial awareness and negotiation skillsExcellent communication and relationship-building abilitiesSelf-motivated and target drivenAbility