Direct message the job poster from NotifiedSenior Recruitment Partner, EMEA Lead @ Notified | We''re hiring! #SaaS #SalesHiring #EMEA #APAC

Job DescriptionLocation: central LondonHYBRID: 3 days in the officeYour Story Goes Here!We are seeking a

Digital Marketing Specialist

to join our EMEA marketing team from our London office. As part of Notified, a leading provider of PR and IR software solutions, you will own marketing automation strategies while driving digital demand generation across key European markets. Reporting to the Director of EMEA Marketing, you will collaborate closely with our global digital marketing team in North America to develop and execute comprehensive digital marketing strategies that align with our business objectives and growth targets.The ideal candidate has a deep understanding of marketing automation (HubSpot), inbound lead generation strategies, and knows how to drive high-quality pipeline through digital channels.Your responsibilities will include:Own the EMEA marketing automation strategy and execution, leveraging HubSpot to create sophisticated nurture programs and workflows.Develop and implement digital marketing strategies to generate qualified leads across EMEA, focusing on the UK, France, and Germany.Collaborate with regional marketing teams to develop localized digital campaigns optimized for target audiences in priority markets.Support the creation and execution of integrated marketing campaigns, working with content and design teams to implement creative elements across digital platforms.Gather campaign requirements and feedback, ensuring alignment with marketing objectives. Provide support and insights on digital marketing best practices and tools.Design and develop email and landing pages within HubSpot, optimized for conversion and user experience.Monitor and report on campaign performance across channels using analytics tools like Google Analytics, HubSpot, Salesforce, Salesloft, and Tableau. Analyze metrics such as engagement, conversion, and ROI to identify trends and opportunities.Grow new leads by leveraging website content to increase traffic and conversions through optimized calls-to-action, landing pages, and nurturing processes.Manage audience segmentation, targeting, and personalization across digital platforms.Test and refine creative messaging and landing pages for optimal performance.Stay current with digital marketing trends and best practices, implementing innovative approaches to improve lead generation.What You Will Bring:Bachelor''s degree in Marketing, Digital Marketing, Business, or a related field.At least 2 years of B2B digital marketing experience, preferably in the software/technology industry.Proven success in developing and executing digital lead generation campaigns.Hands-on experience with marketing automation platforms, especially HubSpot.Strong analytical skills with experience in digital marketing metrics and ROI analysis.Understanding of lead generation, conversion optimization, and paid media analytics.Familiarity with SEO is a plus.Excellent project management and organizational skills.Fluent in English; additional European languages are a plus.Strong communication skills, capable of presenting complex data to stakeholders.Who is NOTIFIED?We believe everyone has a story to tell and are passionate about helping people and brands amplify their stories globally. We are proud to be the top provider of enterprise webcasting and investor relations content distribution, and a leader in press release distribution. Our clients have monitored over 2 billion social media conversations, and we host over 100,000 events annually. Our products enable storytellers to excel, complemented by personalized, caring service. We aim to deliver insights and help clients reach targeted audiences, measure outcomes, and fulfill commitments.Achievements:“Best Press Release Distribution Company,” MarTech Breakthrough Awards“PR Innovation of the Year,” Gold Stevie Winner, 2023 American Business Awards“Marketing/Public Relations Solution,” Gold Stevie Winner, 2023 American Business AwardsWhy work for Notified?Global collaboration with team members in 17 countriesOpportunities to innovate and growModern office in London City CentreEasy access via rail/tube (Liverpool Street/Moorgate)Annual social events – Summer and Christmas partiesTable tennis and mini golfInternational work environmentHybrid work model (office/home)Private health insuranceExtensive learning via in-house virtual university with over 8,000 coursesQuarterly Recognition AwardsNext StepsQualified candidates will be contacted by our recruitment team for further discussions. If suitable, you''ll meet with key team members to understand the role and team dynamics. We aim for mutual understanding and fit.At Notified, we celebrate diversity and are an equal opportunity employer. We do not discriminate based on any grounds.

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