Chief Marketing Officer (CMO).£140,000-£170,000 + Comprehensive BenefitsLocation: BirminghamWe''re partnering with an award-winning beauty and wellness brand to appoint a Chief Marketing Officer (CMO) as the business prepares for further scale and strategic investment and seeks a commercially focused, driven marketing leader.Proven experience at CMO / Marketing Director level within a subscription or D2C business is essential for this role.The role Reporting to the CEO, the CMO will own and deliver the full marketing and growth strategy, with a clear focus on scaling a subscription model. You''ll lead across brand, digital, performance and CRM, driving customer acquisition, retention and lifetime value.Developing and executing a multi-channel marketing strategy across paid media, CRM, content and partnershipsOwn and execute a go-to-market and revenue strategy across all business lines.Scaling performance marketing (paid social, search, affiliates) with a strong focus on ROI and CAC optimisationOwning brand strategy, positioning and creative directionUsing data, insights and testing to continuously optimise campaigns and customer journeysManaging budgets, forecasting and marketing performance metricsBuilding and leading a high-performing marketing teamWhat we''re looking forProven experience at CMO / Marketing Director level within a subscription or D2C businessStrong background in performance marketing, CRM and digital growthExperience in a product-led, customer-focused envir