Growth Executive
Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture. We are now looking for a Growth Executive to join the team. You will test and optimise the performance of our acquisition channels in order to maximise LTV (life time value) throughout the entire supporter journey. About the role Campaign execution: Deploy high-impact on-site "moments" (e.g., news reactive or related appeals) and discounts across the website and off-platform channels. Channel and journey optimization: Propose optimisation ideas to feed into testing plans. Set up and manage A/B and multivariate tests across landing pages, checkouts, and automated email flows to improve conversion rates (CVR) and LTV/Impression. Develop and maintain optimisation standards that drive conversion and improve user experience Impact analysis: Track and report on KPIs, focusing on LTV (lifetime value) and LTV/Impression. Proactively report on performance metrics to assess and communicate impact, cutting through variables such as traffic fluctuations for optimum clarity
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