OverviewDescription

Job Title: Senior Account Director, OOH Planning

Reports to: Business Director/Client

Location: 1SB and Rose Court Southwark Bridge Road, London, SE1 9HS

About WPP Media OOH

We are WPP Media OOH, a specialist unit within WPP Media, dedicated to influencing valuable audiences on the move. We partner with leading brands and agencies, both within WPP and independently, to deliver impactful Out-of-Home solutions.

This is a transformative time for OOH. We\''re experiencing significant growth, unlocking new creative possibilities, and driving disruption through data and tech innovation. WPP Media OOH is at the forefront of this evolution, leading the industry by delivering measurable, human-centric, and highly effective outcomes. We are a diverse team of passionate experts, united by our devotion to this dynamic medium.

The Opportunity: Senior Account Director, OOH Planning

As a Senior Account Director, you will be at the heart of our client relationships, responsible for planning and delivering best-in-class OOH solutions. You\''ll be the key contact for a portfolio of WPP Media OOH\''s agencies and clients, ensuring exceptional service, strategic insight, and commercial growth. This role demands a blend of deep OOH expertise, strong leadership, and a proactive approach to innovation. You\''ll not only manage campaigns but also inspire your team and contribute to the wider success of WPP Media OOH.

Responsibilities and Accountabilities

Client and Agency Leadership: Serve as the primary lead contact for planning OOH solutions, working closely with clients, agencies, and media owners to plan and execute campaigns.

Ensure the team consistently delivers the highest level of service, meeting agreed criteria and KPIs for all clients and agencies.

Build and maintain excellent rapport and relationships with key media owners, ensuring optimal value and target adherence.

Demonstrate deep knowledge of vendor news and activity, providing informed perspectives to clients and internal teams.

Proactively identify and resolve challenging client issues, ensuring smooth operations and client satisfaction.

Innovate and develop new ways of servicing client and agency needs, delegating responsibilities effectively within the team.

Place creativity at the forefront of our offering, promoting data-led planning via Aureus and driving innovation and technology in OOH solutions.

Play a significant role in client audits, collaborating closely with the Trading and Investment teams.

Commercial Growth and Operational Excellence: Drive the adoption of all WPP Media OOH\''s offerings, including our specialist business units (SBUs), effectively communicating their benefits to agencies and clients to generate revenue.

Identify and capitalise on opportunities for growth, actively seeking ways to drive additional revenue.

Ensure the team consistently adheres to service charters and booking systems, maintaining up-to-date campaign records.

Demonstrate expert use of all WPP Media OOH and industry tools and systems, providing training and enhancing processes where applicable.

Maintain an in-depth understanding of WPP Media OOH\’s 4D planning philosophy, ensuring its consistent application by team members and full utilisation of the planning process.

Promote and collaborate with internal teams, clients, and agencies to educate on the benefits of converging OOH with mobile, digital, social, and other media.

Team Leadership and Development: Lead, motivate, and inspire your team to deliver effective OOH solutions for clients.

Oversee and actively develop Account Directors, Senior Account Managers, and Account Managers, fostering their growth and capabilities.

Act as a mentor and sounding board for more junior staff, leading by example and positively motivating the team.

Contribute to wider WPP Media OOH business initiatives, including training, forums, agency projects, tool development, and internal/external events.

Actively participate in WPP Media OOH initiatives such as All In Groups (Green Team, Team Roots, Team Pride, Team Enable, Mental Health Allies) and company events.

Embrace an agile approach, working across the wider WPP Media OOH business as required.

What We\''re Looking ForWe\''re seeking a dynamic and experienced OOH professional who is ready to take on a leadership role in client service and team development. You\''ll be someone who:

Possesses a strong understanding of both media in general and deep expertise in OOH, with at least 5 years of demonstrable success in a media planning environment.

Excels at building positive, productive, and respectful relationships with colleagues and clients.

Is passionate about training, developing, and supporting a high-performing team.

Can seamlessly navigate between strategic thinking and meticulous day-to-day detail.

Is commercially astute and actively contributes to business objectives.

Demonstrates excellent multi-tasking abilities in a fast-paced environment.

Is keen to continuously grow and learn, leveraging training opportunities provided by WPP Media OOH and external providers.

Is confident, engaging, positive, and open to possibilities, with excellent written and verbal communication skills.

Qualifications and ExperienceEssential:

Demonstrable success in a media planning environment for at least 5 years.

Strong understanding and proficient use of MS Office / Windows (Outlook, Excel, Word, PowerPoint).

Confidence in using internal technical tools, with an aptitude for quickly adapting to new technology and systems (strong digital/technical skills).

Excellent understanding of social media and internet trends.

Desirable:

GCSEs (Grade 6/B or above) in English Language and Maths, A-Levels or equivalent, and a university degree.

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