Lead Digital Analyst London, hybrid working Up to £85,000 This is an excellent opportunity for a Lead Digital Analyst to take full ownership of digital analytics and tagging for a well-known consumer brand. You will combine hands-on GA4 implementation with deep customer and marketing analytics, directly influencing how the business understands churn, campaign performance and new product launches. The Company They are a fast-growing consumer-focused business in the telecoms space, with a strong presence in the UK market and ambitious growth plans. Data and insight sit at the heart of their decision making, particularly around marketing performance and customer behaviour. They are investing in their analytics capability and are looking for someone who can own key digital analytics areas while partnering closely with senior stakeholders. The Role As Lead Digital Analyst, you will sit in a central insights function and act as the go-to person for digital analytics, tagging and customer insight. You will: Own the end-to-end tagging and analytics implementation across web and app, with a focus on GA4.Take responsibility for ad hoc reporting, data requests and dashboarding for marketing and commercial teams.Deliver core customer and marketing analytics, including churn analysis, customer lifetime value and campaign performance.Support and improve data quality, working closely with wider data and engineering teams.Work on handset and device-related projects, providing insight on cus