A Marketing Specialist is needed to develop and execute marketing strategies for a retail-focused business. This permanent role in St Albans requires expertise in marketing and agency coordination to drive brand awareness and customer engagement.Client DetailsThe employer is a medium-sized organisation operating within the retail industry. They are known for providing high-quality products and maintaining a strong presence in their sector. The company values innovation and aims to deliver exceptional results in all aspects of their business.DescriptionPlan and implement innovative marketing campaigns to enhance brand visibility.Collaborate with external agencies to develop creative assets and manage advertising efforts.Analyse market trends to identify opportunities for growth and improvement.Monitor and report on the performance of marketing initiatives and campaigns.Manage social media platforms and other digital channels to engage with target audiences.Coordinate with internal departments to ensure consistency in brand messaging and strategy.Oversee the production of promotional materials, ensuring alignment with brand guidelines.Maintain strong relationships with stakeholders and partners to support marketing goals.ProfileA successful Marketing Specialist should have:Demonstrable experience in marketing within the retail industry.Proven ability to manage multiple projects and meet deadlines efficiently.Strong understanding of marketing tools, channels, and best practices.