Senior Marketing Executive - B2B Events (Full Lifecycle Marketing) An exciting opportunity has arisen for a Senior Marketing Executive to take full ownership of the marketing strategy and execution for a high-profile international summit focused on sustainability and clean energy. This role is ideal for a proactive, self-motivated marketer who thrives in a fast-paced environment and has a strong background in B2B event marketing. Role Overview: The successful candidate will independently manage the full marketing lifecycle - from campaign planning and content creation to analytics and agency coordination. You will work across digital and traditional channels to drive audience engagement, support delegate and sponsor acquisition, and raise the profile of the event globally. Key Responsibilities: Plan and execute integrated B2B marketing campaigns Coordinate with external agencies (PR, design, digital) Manage website content, SEO, and PPC campaigns Write compelling marketing copy and promotional content Oversee email marketing, CRM segmentation, and reporting Ideal Candidate Profile: Proven experience in B2B marketing, ideally within events, exhibitions, or conferences Highly organised with exceptional attention to detail Confident communicator, able to manage stakeholders and agencies Strong digital marketing skills (SEO, PPC, Google Analytics, CRM tools) Able to work independently, juggle multiple projects, and stay calm under pressure Desirable: