Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team.This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals. Key ResponsibilitiesTeam leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance.Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standardsPerformance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results.Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company''s objectives.External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness.Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manage