The role of Area Sales Manager/Sales Engineer for one of the biggest manufactures across the UK and Ireland, involves reporting directly to the Sales Manager. The ideal candidate is a technology enthusiast with strong motivation to understand the specific needs of diverse customers, ensuring the right specifications are met and a suitable solution is presented. Location: Sales region - Bristol / Swindon and South of England Overview : Assist the sales team by identifying and providing customised solutions that align with customer needs. Work mainly from a home office, with occasional travel to Worcester for on-site meetings and customer demonstrations. This role blends technical sales knowledge with a consultative approach, emphasising the development of long-term customer relationships through effective support of their material testing requirements. Key responsibilities: Meet assigned sales targets for the designated region as set by the sales manager. Engage regularly with customers via phone, email, or in-person visits to support the technical, application, and commercial aspects of the sales process. Prepare and deliver technical presentations on products, including demonstrations when necessary, to address customer needs. Understand and analyse customer requirements, communicate directly with them to assess their needs, and recommend suitable solutions. Develop technical sales proposals and present them to customers for discussion and feedback. Maintain and upda