We are looking for a Senior Direct Marketing Officer to manage a team to deliver a multi-million pound lottery and lead generation programme.This is a London based role with a 50% hybrid working model.The CharityA well known and well loved, collaborative animal welfare charity, dedicated to protecting animals in need and improving quality of their care. Having recently launched thier new five year strategy they have some exciting plansand ambitions in the pipeline.You will be joining a highly respected organisation, known for its supportive and inclusive working culture, offering fantastic benefits including 28 days annual leave in addition to eight days paid public holidays, a competitive pension scheme, a health cash plan and paid maternity and paternity leave, as well as much more! The RoleManage and motivate a team of three to deliver the programme effectively and professionally.Manage a portfolio of multi channel campigns including direct dialogue and direct marketing projects to acquire and develop supporters who give via a regular gift.Lead the development and growth of the Lottey product, along with its integration with raffles.Drive the creative and functional development of the lead generation programme to maximise the conversion of leads to a regular gift.The CandidateProven ability to plan, implement and evaluate direct marketing campaigns with substantial understanding of direct marketing acquisition and retention across a range of media channels, including direc