General Manager - E-commerce and Operations (Artisan and Creative Consumer Products) General Manager - E-commerce, Digital Marketing and Fulfilment Artisan Consumer Goods Brand North Liverpool 42,500 + Bonus On-Site Full-Time Are you a digitally-savvy e-commerce manager or online retail leader looking to step into a full General Manager role? We''re hiring for a dynamic and hands-on General Manager to lead the online retail and operations function of a fast-growing artisan consumer products division in Liverpool. You''ll combine Shopify and marketplace sales (Etsy, Amazon) with digital marketing (SEO, PPC, email) and operational leadership (fulfilment, warehousing, team management) in this unique opportunity to shape the future of a niche B2C retail business. North Liverpool 42,500 + 10% Bonus Full-Time On-SiteAre you a commercially minded e-commerce leader with a passion for artisan or creative products?This is a rare opportunity to take full strategic and operational ownership of a thriving B2C business unit within a well-established manufacturing company. You will lead the specialist B2C and B2B wholesale division of a respected UK-based glass manufacturer-delivering growth through smart digital marketing, efficient fulfilment, and strong team leadership. About the RoleAs General Manager, you will have end-to-end responsibility for the PandL, online performance, operations, and team of this specialist division. You will work closely with the Managing Director and have the