Sales Manager - Food Service

Location: West Yorkshire-

The Role

We are looking for a data-driven Sales Manager to bridge the gap between commercial strategy and frontline execution. You will empower our Senior Business Development Managers (BDMs) by turning route performance data into actionable weekly priorities. Your goal is to increase average drop values, drive basket growth, and ensure every new win is commercially sustainable.

Key Responsibilities

• Commercial Insight: Provide weekly analysis on route performance, spend patterns, and cost-to-serve pressure points.

• Growth Strategy: Identify high-margin product gaps and guide the team in strategic prospecting within their regions.

• Team Leadership: Conduct regular 1-2-1s to monitor targets, manage pipelines, and provide hands-on coaching aligned with our company values.

• Operational Alignment: Collaborate with Procurement and Finance to ensure stock and pricing are optimized before new business go-live.

Requirements

• Experience: Proven sales management background within Foodservice, FMCG, or Hospitality.

• Analytical Skills: Ability to interpret KPIs and translate data into clear tactical actions for a sales team.

• Industry Knowledge: Understanding of supply chains, fresh produce seasonality, and route-level profitability.

• Strategic Mindset: Skilled in pipeline management and identifying "financial upsides" for both the business and the salesperson.

Why Join Us?

This is a pivotal role for a commercial specialist who thrives on "owning the numbers" and mentoring others to reach their full earning potential. We offer a fast-paced environment where technical insight meets culinary passion.