Business Development Manager
Private Client / Wills & Probate Sector
Salary Negotiable + Bonus Scheme

SF Partners are working exclusively with a high-growth legal services business specialising in Wills, Probate, Estate Planning and Private Client services to appoint a commercially driven Business Development Manager.

This is a senior strategic hire responsible for building and owning the firm''s introducer and referral partner ecosystem across the UK. The successful candidate will play a key role in driving organic revenue growth through the development of long-term relationships with professional introducers, including IFAs, accountants, estate agents, funeral directors, care providers and private banking networks.

Reporting directly into the Chief Growth Officer, this role offers significant autonomy and the opportunity to shape the firm''s channel strategy during an exciting period of expansion.

The Opportunity

The Business Development Manager will take ownership of the full introducer lifecycle - from strategy and origination through to onboarding, relationship management and commercial performance optimisation.

This is an ideal opportunity for an experienced partnerships or relationship-led sales professional who thrives in a consultative, commercially accountable environment and is comfortable operating with senior external stakeholders.

Key Responsibilities

• Channel Strategy & Partnerships
• Execute and refine the firm''s introducer partnership strategy
• Identify high-value referral channels and prioritise growth opportunities
• Originate, negotiate and onboard new introducer partnerships
• Ensure all commercial arrangements remain compliant with SRA guidelines and internal governance frameworks
• Relationship Management
• Develop strong long-term relationships with existing introducer partners
• Conduct regular account reviews and pipeline meetings
• Create feedback loops around lead quality, conversion performance and client outcomes
• Maintain accurate CRM records and reporting standards
• Brand Development & Market Engagement
• Deliver education-led business development initiatives including CPD sessions, webinars and technical updates
• Represent the business at industry events, networking forums and professional panels
• Support wider brand visibility within the private client and estate planning market
• Commercial Performance
• Work closely with internal commercial and operational teams to track:
• lead generation performance
• conversion rates
• cost per acquisition
• lifetime value by introducer segment
• Continuously optimise channel performance and resource allocation

About You

We are keen to speak with candidates who have:

• Proven experience in partnership development, business development or introducer relationship management
• Strong commercial acumen with the ability to drive measurable revenue growth
• Experience within legal services, wealth management, financial services, probate, estate planning or related professional services sectors
• Excellent stakeholder management and presentation skills
• A consultative, relationship-led approach to business development
• Strong organisational skills with experience managing pipelines and CRM systems

Package

• Salary: Negotiable
• Bonus / OTE: 30-60% of base salary
• Quarterly performance accelerators
• Hybrid working flexibility
• Significant progression opportunity within a scaling business

Apply for a confidential discussion regarding this opportunity, please contact SF Partners directly.