Sales Manager

Do you like the idea of working with great people on great solutions?
Due to continued growth and expansion, deister are looking for a high performing, ambitious B2B professional who is eager to drive new business opportunities. This is an exciting opportunity for someone ready to shape new routes to market with a particular focus on developing strong relationships with large integrators, installers and specifiers across the UK.
Based in our purpose-built offices in Lincolnshire, deister have been at the forefront of the UK security sector for over 38 years. As a specialist design and manufacturing company, we develop and produce class leading solutions trusted across critical sectors and industry. With a reputation built on innovation, value engineering and trust, we are proud to be a leading provider of advanced identification solutions that protect people, assets, and infrastructure. Our product portfolio includes:
- Intelligent Key and Asset Management Solutions
- GovPass compliant and NPSA assured access control readers and credentials
- Long-Range Vehicle Identification Systems
- Wireless Locking Systems
- Secure Physical and Mobile ID Platform
Your role & responsibilities
As a member of our sales team, you will play a vital role in driving business growth by developing new opportunities and building strong, long-term client relationships. You will represent deister with professionalism and expertise at client meetings, trade shows and exhibitions, becoming a key face of our brand within the industry. With a deep understanding of our innovative product range, you’ll work closely with both end users and resellers to understand their unique needs and deliver tailored, high-impact solutions that address their specific security challenges. This position involves regular travel for face-to-face customer engagement. Where you are home-based, this will involve occasional visits to our company office.
- Identifying and developing new business opportunities
- Understand the customer’s pain points, challenges, and business goals
- Developing strategic relationships with security installers to support market growth
- Supporting clients with consultative, solution-based advice
- Creating structured sales strategies to support ongoing business development
What we are looking for
Essential – Must have
- A minimum of 3 years of 'on the road' sales experience
- Highly self-motivated, with strong organisational skills and the ability to work independently over sustained periods
- Ability to understand client challenges and deliver tailored solutions that meet business needs
- Proven ability to work independently and manage responsibilities from a home-based office or within an office environment
- Comfortable working in a highly collaborative team where mutual support and shared success is valued
- Dynamic and engaging personality with a natural ability to build rapport and inspire trust from the first interaction
- Fluent in written and spoken English
- Full UK driving license
Desirable – Nice to have
- A background in developing business with system integrators and installation partners
- Technical sales experience is a bonus, but not essential—we’ll support the right candidate in building this capability
- Work with specification such as M&E, Consultants and Architects and ability to present CPD’s
Why work for deister?
- Competitive basic salary plus performance-based incentives
- Car or mileage allowance
- Contribution to a company pension scheme
- Flexible working arrangements to support a healthy work-life balance
- Work independently while driving toward clear, measurable goals
- A diverse and challenging role with exciting projects and long-term opportunities in a growing international family-owned business.
- We promote flat hierarchies, open communication, and a collaborative culture built on mutual respect and constructive feedback.
- We’ll set you up for success with a structured onboarding program and the support of experienced team members every step of the way.
- Enjoy a modern, welcoming work environment with complimentary refreshments including fresh fruit, coffee, water, and juice
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