Our client is looking for a Digital Marketing Executive who thrives in fast-paced environments and has hands-on expertise in managing Google Ads budgets, scaling affiliate programmes, and achieving growth targets. This role offers the opportunity to shape strategy, test new approaches, and collaborate with cross-functional teams to drive revenue growth through paid activity. If you are a data-driven, commercially minded performance marketing professional ready to take the reins of paid campaigns for a leading eCommerce brand and if you''re passionate about driving results, optimising budgets, and delivering impactful strategies across paid media channels, this is the right role for you. The Role: Plan, execute, and optimise paid advertising campaigns across platforms including Google Ads, Meta, YouTube, and others.Manage paid search, shopping ads, remarketing, display, paid social, and affiliate campaigns to drive strong performance.Manage monthly advertising budgets efficiently to maximise profitability.Continuously improve CTRs, CPAs, ROAS, and conversion rates through testing, analysis, and ongoing optimisation.Collaborate with SEO, CRM, Content, and Web Development teams to align messaging and optimise landing pages.Develop and refine audience targeting strategies using custom segments and lookalike audiences.Monitor competitor activity and market trends to inform and strengthen campaign strategies.Provide clear reporting and actionable insights on campaign performance