Digital Planning Director

OverviewABOUT THE TEAM....
The dynamic media team behind Tork (part of Essity), one of the world’s leading brands in professional hygiene. As part of a high-performing international department, you’ll be at the forefront of media planning and strategy across 14 diverse markets.
We thrive on pushing boundaries—combining bold brand-building ambition with a test-and-learn mindset. We’re constantly evolving our media approach, leveraging extensive research to inform every step. From challenging convention to uncovering new insights, our work is anything but ordinary. If you''re excited by strategic complexity and global collaboration, you’ll feel right at home here.
Responsibilities
Support Business Director in building annual media strategy, budget sufficiency frameworks and best practices across digital channels
Campaign planning and evaluation – lead the delivery and reporting of multi-market tactical media plans, end-to-end oversight of campaign cycle
Build strong trusting relationship with key clients: Media Director and Digital and Media Specialist
Coordinate internal stakeholders on various topics concerning campaign planning and execution – test and learn, plan and creative revision, budget allocation, etc.
Oversee the operational efficiency of processes and deliverables
Manage the team of 2 people (Media Planner and Operations Manager)
Qualifications
Extensive media planning expertise, especially in digital platforms like LinkedIn, YouTube, Meta, Programmatic
Strong client handling and account management skills
Experience in managing multiple stakeholders
Attention to detail, confidence with numbers and formulas
Ability to articulate and present ideas clearly and confidently
Willingness to take risks and challenge status quo
Strong team player
Additional informationZenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
WORK YOUR WORLD
opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS
- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS
24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES
We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP
and
BIRTHDAY DAY OFF
You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS
This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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