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Temporary

Omnichannel Marketing Strategy Analyst (short-term FTC)

Reading
money-bag Negotiable
713ADDAEF8E4BDA481E710F776C1F2AE
Posted 1 week ago

Overview

PepsiCo UK is home to some of the world''s most loved food and drink products. Making everyday favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. We pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). Pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.comShopper Marketing is a critical part of our DX capability and key commercial growth lever - We’re looking for an individual to lead the development of best-in-class shopper programmes for our brands.Responsibilities

Partner with brand, TCP and eComm to create integrated campaigns with an omnichannel customer marketing lensOwn the briefing and delivery of shopper toolkits, including shopper strategy, shopper KVs and generic touchpoint translationsServe as on-point for approving customer specific artwork, to ensure campaign consistency across assetsProvide centralised and clear toolkit planning communication across omni marketing/ account teamsWork with agency to ideate for bespoke customer overlays and experientials for relevant campaignsManage status trackers and ensure brand are informed and updated with progressSupport Omnichannel Marketing Strategy Manager with weekly meeting, including agenda planning and sharing brand campaign updatesLead 3rd party approvals where required, including approval on all shopper assets that involve their IPQualifications

Experience with marketing campaign management, asset creation, internal cross-functional project managementA creative mindset - ability to brief, critique and approve creative concepts and assetsExcellent collaboration skills - this is a cross functional role within the Omnichannel Marketing team and the wider sales and marketing organisations. The role will require an ability to navigate a complex org with many stakeholder partners, and the ability to build strong relationships in order to influence and move projects forward collaborativelyAgility and flexibility - the role will require a flexible and responsive approachExcellent project management skills - ability to coordinate several diverse stakeholders internally and externally, and acute attention to detail in managing cross-functional processesEffective communication skills - written and verbalPassion for problem solving - able to navigate ambiguity, find creative solutions, and ability to spot potential problems and plan to avoid them in advanceSalary and benefits

Competitive SalaryCompany mobile.Company tabletFlexible benefits package25 days holiday (with the option to buy or sell more) + bank holidaysExtensive pension schemeOpportunities

The opportunities and channels for growth and progression are endless here at PepsiCo and being a company which strives on enhancing our employees we are positive that you will be able to have incredible and extensive career at PepsiCo.We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.Seniority level

Mid-Senior levelEmployment type

Full-timeJob function

MarketingIndustries

Manufacturing and Food and Beverage Services

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