OverviewJack and VMA GROUP are seeking a highly experienced and commercially driven

Head of Sales

to join a leading name in the alcohol industry, representing an iconic

beer brand

across both

On-Trade (pubs, bars, restaurants)

and

Off-Trade (retailers, supermarkets, wholesalers)

channels. This is a pivotal role, blending strategic account management with hands-on sales leadership, aimed at driving brand visibility, securing listings, and delivering sustainable revenue growth.

Please only apply if you have experience within the specific sector as this is a prerequisite from our client.

Key Responsibilities

Account Management:

Lead and grow key national accounts across Off-Trade and On-Trade sectors, ensuring deep relationships with buyers, wholesalers, and independent groups.

Sales Execution:

Deliver on agreed sales targets, securing new listings and promotional activations across trade channels.

Strategic Planning:

Develop and implement tailored business plans and joint business partnerships (JBPs) for key accounts, aligned with overall brand strategy.

Commercial Negotiations:

Lead pricing, promotional agreements, and contract negotiations to maximise profitability.

Market Insight:

Monitor industry trends, competitor activities, and consumer behaviours to inform strategies and identify new opportunities.

Cross-Functional Collaboration:

Work closely with marketing, sales team, and supply chain teams to ensure seamless execution of brand initiatives in trade.

Territory Coverage:

Regular field visits across the UK, ensuring strong visibility of the beer brand in both On and Off-Trade environments.

Qualifications

Minimum 8 years’ experience in sales/account management within the Alcohol/Beer industry

Proven success managing both On-Trade and Off-Trade accounts at a national level.

Strong strategic and commercial acumen with a track record of delivering revenue and profit growth.

Deep understanding of the UK alcohol industry, including routes to market, category management, and trade dynamics.

Excellent negotiation, relationship-building, and stakeholder management skills.

Self-motivated, results-driven, and adaptable to a fast-paced, entrepreneurial environment.

Trusted network of contacts within Beer environment

Full UK Driving Licence and access to own vehicle (essential for national travel).

Please note: experience within the specific sector is a prerequisite from our client.

Benefits

Competitive Base Salary (DOE)

Car Allowance / Mileage Expenses

Opportunities for career growth within a fast-growing brand portfolio

Additional Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Sales, Business Development, and Marketing

Industries: Wholesale Alcoholic Beverages, Food and Beverage Services, and Retail

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