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Permanent

Events Marketing Manager

London
money-bag Negotiable
AF563DF7A59270BC5D6CE30D58808BED
Posted 5 days ago

Overview

Adyen is looking for an experienced events marketing manager to help build and execute on a regional event strategy to meet brand and sales objectives. Based in our London office and reporting to the Head of Marketing UK, you will collaborate with local and global stakeholders to create and deliver impactful event programs. Your responsibilities will span the entire event lifecycle, from ideation and development to execution and performance analysis, to ensure alignment with our broader business objectives.Key Responsibilities

Alongside the Snr. Events Marketing Manager, global event managers and cross-departmentally with commercial functions to design and implement a comprehensive event calendar that aligns with local Marketing priorities and goalsManage the execution of events end-to-end, including content and program development, experience and design, vendor management, communications and promotion, as well as tracking campaign execution across platforms like Marketo, Salesforce and LookerActivate Adyen’s sponsorships of trade shows and conferencesResearch new external event opportunities in line with business goalsContinuously evaluate the effectiveness of events through detailed analysis of key business metrics such as revenue impact, cost efficiency, and attendee satisfaction, applying insights to optimise future initiativesFormulate and manage a budget across your event portfolioQualifications

3-4 years of proven experience in organizing B2B events, conferences and more bespoke event formats. B2B event experience is a plusExperienced project manager who enjoys working in a fast paced and international environmentStrong stakeholder management skills and the ability to collaborate with commercial teams such as Sales and Marketing teamsCommercially-savvy and understands how to deliver impact and ROIAbility to work with a high degree of autonomy and think strategically and creativelyExperience with any of the following- marketing automation (Marketo) and CRM (Salesforce), event tooling (Cvent) and is a plusGood knowledge of London event venues and suppliers is a plusYou have full professional proficiency (written and verbal) in EnglishAbility to travel domestically and internationally 20%Additional Information

This role is based out of our London office. We are an office-first company and value in-person collaboration; remote-only roles are not offered.Our Diversity, Equity and Inclusion commitments

Our diverse perspectives help us maintain momentum. We welcome you to be your true self at Adyen and encourage applicants from all backgrounds to apply.

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