Media Planner, AFRS

This is a career-defining opportunity to shape the media strategy behind a nationally significant, history-changing contract. For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce. As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces and help transform the defence of the nation. It means having exceptional media thinking at the heart of every campaign to guide, inform and elevate our channel strategies across all Services. And that''s where we need you. The Role It starts with providing clear, confident media planning and channel strategy guidance across the Armed Forces Recruitment Service. From day one, you''ll support the Strategy Director AFRS and collaborate with the wider TMP team to shape multi-channel plans to meet the unique recruitment needs of the Royal Navy, British Army and Royal Air Force. It''s about immersing yourself in the client''s world to understand each Service''s priorities, candidate personas and objectives, and how these feed into the wider media approach. You''ll also be helpi
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