Location London (with national travel as required) Contract Type Full-time role Delivery-focused role with defined commercial targets About the Role We are seeking a high-performing, commercially aggressive Market Entry and Sales Lead to drive the successful entry of Our Client, a large-scale Chinese apparel manufacturer, into the UK fashion and retail market. This is a results-driven sales and business development role, accountable for generating qualified leads, securing meetings, progressing negotiations, and closing UK manufacturing contracts with fashion brands, private-label operators, and major retailers. The successful candidate will act as a commercial and technical bridge between UK brands/retailers and Our Client, translating UK market expectations, quality standards, compliance requirements, and commercial realities into clear, actionable guidance. Core Objectives Secure new UK manufacturing contracts within the project timeframe Build a repeatable outbound sales pipeline Position Our Client as a credible, UK-standard manufacturer Key Responsibilities Identify and target UK fashion brands, retailers, sourcing offices, buying teams, and private-label operators Execute high-volume outbound sales activity including cold email, cold calling, LinkedIn outreach, and warm introductions Secure and lead meetings with decision-makers and progress opportunities through to signed manufacturing agreements Track performance against agreed KPIs including leads ge