Overview

Conversion Rate Optimisation (CRO) Specialist - In-Product JourneysContract: 6 months possible extensionLondon: Hybrid 2 days in officeRate: £450 to £550 per day UmbrellaWe are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work hand-in-hand with product managers, designers, and engineers.

Responsibilities

Conversion Optimisation and Experimentation: Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.Journey Building and Mapping: Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).Develop and maintain a journey playbook to ensure consistency across user segments.Insights and Analysis: Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.Partner with data teams to segment users and personalise journeys.Provide actionable insights to product, marketing, and engineering teams.Collaboration and Implementation: Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.Translate test findings into requirements and implementation plans.Advocate for a test-and-learn culture within product squads.

Skills and Experience

Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.Proficiency in journey mapping and lifecycle design with a customer-centric approach.Strong understanding of UX best practices, persuasion principles, and behavioural psychology.Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards.Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.

Attributes

Analytical thinker with a bias for action.Comfortable operating at the intersection of product, marketing, and engineering.Strong communication and storytelling skills - able to turn data into clear narratives and recommendations.Growth mindset: thrives in a test-learn-iterate environment.

What We Offer

Opportunity to make a direct impact on millions of small businesses using QuickBooks worldwide.A collaborative and inclusive work environment.Competitive compensation and comprehensive benefits.Career growth and learning opportunities in a global tech leader.Randstad Technologies is acting as an Employment Business in relation to this vacancy

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