OverviewWe are looking for an experienced

B2B senior planner

to join our fast-growing B2B planning team. Working alongside other B2B planners and reporting into a planning director, you will become a member of our wider planning community at TMW Unlimited. The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments while operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness. This is a hybrid role which for us means a mix of working from home and our offices in London.

Responsibilities

Receive, question and respond to business-as-usual briefs and bigger campaign briefs

Craft insight-led creative briefs

Develop demand gen, engagement and nurture strategies, content campaigns and events

Develop value propositions and segmented messaging frameworks

Develop briefs to inspire exciting and culturally relevant content

Improve the work throughout the creative process, backed by insight

Keep on top of the latest B2B marketing theory and best practices

Be able to brief partner agencies/disciplines

Develop testing plans and measurement frameworks

Effectiveness analysis and data-informed recommendations

Earn the trust of mid-level clients

Requirements

Skills

Strong foundation in B2B strategy and marketing communications.

Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging platforms, propositions, content planning.

Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives.

Good judge of creative work, knowing how to help creative get to the very best work

Able to identify inspiring insights to inform a convincing strategy

Able to synthesize complex information into a persuasive story for clients

Strong presentation and communication skills

Interpersonal skills to build relationships with clients, CS and creative leaders

Good facilitation skills with senior clients and agency partners to achieve positive outcomes

Can react quickly to, and overcome, challenges during the planning/creative process

Experience

Substantial planning experience

Experience of B2B buyer behaviours and need states

Experience of developing value propositions and comms frameworks to support B2B buyer journeys

Experience of demand generation campaigns

Experience of engagement and nurture activity

Experience of content development

Experience working with effectiveness methodologies

Personality

Substantive, authoritative and credible

Must enjoy the challenge of being in the spot-light and be fast on their feet

Good interpersonal skills and emotional intelligence

Positive and flexible attitude in the face of adversity

Passionate about communications

Enjoys collaboration

Keen to develop planning skills

BenefitsWhat’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include:

25 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

Family-friendly and flexible work policies.

Attractive pension plan with financial wellbeing support and resources.

Private healthcare insurance plan and mental wellbeing support.

Employee Assistance Programme, Career Development and Counselling.

A range of generous Parental Leave offerings.

About TMW UnlimitedThe TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen. TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients. UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What We ValueTogether, we put people first and believe our values make us who we are. Give a Damn, Be Brave, Stay Curious, Take Pride. We are an Equal Opportunities employer and welcome applications from all sections of the community. As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neurodivergence, disability, gender, gender identity or expression. By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full. If you would prefer us not to store your details or contact you please let us know.

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