WSR is recruiting for an Area Manager for our esteemed and well established client.Location: Covering the whole of Northern England and Scotland - Field-BasedSalary: Salary dependent on experience plus bonus of up to 20% annually.Role Type: Permanent Area Manager Role Overview:We are recruiting for an Area Manager to support dairy farms across Northern England and Scotland. This role is ideal for someone with strong dairy industry knowledge who enjoys working closely with farmers and helping improve herd health, milk quality, and farm performance.You will manage a territory, develop relationships with dairy farmers and dealer partners, and drive sales of specialist farm hygiene solutions. Combining technical knowledge with commercial awareness, you will identify on-farm challenges and recommend practical solutions that deliver real value to customers. Area Manager Key Responsibilities: Manage and grow sales within your territory by working closely with dealer networks and farm customers.Build strong relationships with dairy farmers through regular farm visits and practical advice.Identify on-farm issues such as mastitis, milking hygiene, milk quality and lameness, and recommend suitable solutions.Support and develop dealer partners through training, joint visits and sales planning.Work with veterinary practices, advisors and other farm partners to generate new opportunities.Maintain clear sales forecasts, pipeline activity and reporting. Area Manager Skills, Experience and Q