Marketing Manager - Fashion

Location - Leeds

Zachary Daniels are partnered with a fast-growing UK-based fashion brand with a strong focus on lifestyle products. It has built a loyal following by combining accessible pricing with trend-led design.

The Role:

As the Marketing Manager, you will be responsible for shaping and delivering the marketing strategy across brand campaigns, product launches, partnerships, influencer activity, social media, and community engagement. Working closely with senior stakeholders, you''ll play a pivotal role in driving brand awareness, customer acquisition, loyalty, and long-term growth.

Key Responsibilities:

• Develop and execute the overall marketing strategy in line with business objectives and the annual marketing calendar.

• Lead end-to-end campaign planning across brand, product, seasonal events, partnerships, and customer loyalty initiatives.

• Translate customer insights, market trends, and commercial objectives into engaging campaigns and customer journeys.

• Create and deliver compelling marketing activity that drives brand awareness, customer acquisition, engagement, and revenue growth.

• Analyse campaign performance and optimise future activity through data-driven decision making.

• Oversee the brand''s social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Develop a scalable organic social strategy that supports long-term community growth and customer engagement.

• Own influencer and community engagement strategies, driving recruitment, advocacy, content creation, and brand awareness.

• Monitor market trends, competitor activity, and consumer behaviour to inform marketing strategies.

About You:

• Minimum 4 years'' experience within marketing, brand marketing, social media, or campaign management.

• Experience working within fashion, retail, lifestyle, FMCG, or other fast-paced consumer brands.

• Proven track record delivering successful multi-channel marketing campaigns.

• Strong understanding of social media strategy, content marketing, influencer marketing, and community management.

• Experience managing or mentoring team members and contributing to team development.

Why Apply:

• Join a fast-growing, community-led fashion brand with ambitious growth plans.

• Take ownership of the menswear marketing strategy and make a genuine commercial impact.

• Lead exciting campaigns across brand, social media, influencer marketing, partnerships, and community engagement.

• Work closely with senior leadership and have a voice in shaping the future direction of the brand.

BH36473