JOB PURPOSE We are looking for an enthusiastic and driven Assistant Digital Marketing Manager to join our marketing team. The purpose of this role is to support digital marketing initiatives, which help the business achieve its commercial goals, while building awareness and love of the GAIL''s brand online. This role will work closely with the wider team and supporting agencies to assist with building contact strategies for multiple customer segments ABOUT THE ROLE Coordinate end-to-end planning and execution of digital brand content across all channels, ensuring alignment with commercial and seasonal priorities.Collaborate with marketing, creative, tech, and cross-functional teams to deliver assets that meet brand standards and performance goals.Support the Senior Digital Marketing Manager in implementing and optimising performance marketing, paid media, and affiliate activity.Act as a liaison between the digital team and wider business stakeholders to support company-wide initiatives.Lead end-to-end email marketing campaigns that drive engagement, conversion, and customer retention.Partner with creative and technical teams to deliver personalised, high-performing CRM communications aligned with business objectives.Own the CRM strategic calendar, overseeing all email and push communications.Deliver audience segmentation strategies to ensure targeted, relevant messaging across channels.Analyse customer data to identify behavioural insights, patterns, and opportunities for i