About The RoleB2B Marketing ManagerLocation: LondonHybrid roleContract: Full time, 37.5 hrs per weekPackage: competitive + benefitsAbout the role:An exciting new role within our Marketing team, we are looking for a Marketing Manager to lead marketing activity for key business segments. You will be working closely with stakeholders supporting the business, creating and delivering demand gen campaigns to contribute towards reaching net new business, driving leads, penetrating deeper with existing customers and delivering compelling and engaging campaigns driven by data informed decision making. This role will create and execute targeted lead generation marketing activities across a range of channels to promote QA to a B2B audienceResponsibilitiesCreate and deliver a campaign marketing plan that will effectively target customers across multiple channelsDevelop compelling propositions and marketing messages that resonate with the target audiencesExecute the marketing plan on time and in budget, delivering marketing activities with a core focus on lead generationDevelop relationships with key stakeholders to drive engagement with the marketing campaignsRun effective internal and external campaign launches to ensure activities are understood and supportedWork with key stakeholders (Sales and wider marketing team) to drive forward process for lead management and measurement of campaign effectivenessResponsible for delivering a positive ROI on campaigns and keeping to budgetEnsure th