Overview

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Senior Performance and CRM Manager

role at

Creditspring .This range is provided by Creditspring. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.We are Creditspring, a new way of borrowing that focuses on its members and provides them with safe and efficient short-term financial products. We are a fast-growing FCA-regulated consumer credit company with a mission to improve the financial stability and resilience of our members by offering responsible products, partnerships, and educational content. We want the UK to manage finances better and steer away from high-cost, unregulated credit options.This role is an analytical and hands-on Senior Performance and CRM Manager to drive our digital growth engine. Sitting within the Growth team and reporting to the Head of Marketing, you’ll lead our performance marketing strategy across paid channels while building CRM journeys to nurture leads and increase conversion. You’ll scale Meta/Google campaigns and design lifecycle strategies, user segments, and email/retargeting flows, collaborating with the analyst, comms, and design teams to orchestrate multi-channel journeys that fuel acquisition, engagement, and ROI.

Responsibilities

Performance Marketing Ownership: Take full ownership of paid acquisition channels (Meta, Google, and new platforms). Manage agency partners, define media strategy, build funnel-based campaign plans (top/mid/bottom), and optimise for CAC, LTV, and ROAS targets.

CRM Strategy and Segmentation: Lead lifecycle marketing campaigns, including recapture, reactivation, and nurture journeys. Define segments based on lead stage, intent, eligibility, and engagement behaviour in partnership with our analyst.

Growth Funnel Design: Build and optimise the full funnel from anonymous traffic to converted members. Scope targeting strategies, develop content briefs, and work with creative teams to launch personalised campaigns across paid and owned media.

Channel Expansion and Testing: Explore and test new acquisition and lead nurturing channels (e.g. affiliates, display, new retargeting platforms). Run structured pilots with clear test-and-learn frameworks.

Attribution and Measurement: Design dashboards and frameworks to measure incremental impact, channel attribution, funnel drop-offs, and halo effects of ATL and brand campaigns in collaboration with the analyst and Head of Marketing.

Creative Alignment: Brief and collaborate with internal designers and external agencies on paid campaign creatives. Align on messaging, segment targeting, and content formats across funnel stages.

Cross-Functional Collaboration: Coordinate with data, underwriting, compliance, and product teams to build campaigns that are accurate, compliant, and conversion-focused.

New Partner Outreach: Support initial outreach and lead generation for new affiliate and broker partnerships, working closely with the Head of Marketing for negotiations and onboarding.

Who You Are

Experienced: 4–6 years in growth/performance/CRM marketing, ideally fintech or consumer tech.

Data-Savvy: Able to analyse campaign performance, segment data, and derive actionable insights.

Channel Expert: Strong knowledge of Meta and Google ad platforms, lifecycle marketing, and email campaign logic.

Hands-On: Willing to get into detail from drafting test plans to QAing final creatives.

Cross-Functional Communicator: Can manage agencies and influence internal stakeholders across technical and creative teams.

Don’t meet all the listed requirements? We encourage applications from diverse backgrounds. We’re committed to Creditspring being an inclusive environment where employees feel welcomed, valued and listened to; we want you to thrive as your true self.

Please note that the People Team is contactable via

people@creditspring.co . Unsolicited emails to other team members will not be actioned.

Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Other

Location: London, England, United Kingdom

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