General Manager - E-commerce and Operations (Artisan and Creative Consumer Products)North Liverpool (phone number removed) (DOE) + 10% Bonus Full-Time On-SiteAre you a commercially minded e-commerce leader with a passion for artisan or creative products?This is a rare opportunity to take full strategic and operational ownership of a thriving B2C business unit within a well-established manufacturing company. You''ll lead a specialist division selling products and consumables to artisanal craft and design specialists - delivering growth through smart digital marketing, efficient fulfilment, and strong team leadership.About the RoleAs General Manager, you will have end-to-end responsibility for the PandL, online performance, operations, and team of this specialist division. You''ll work closely with the Managing Director and have the autonomy to shape strategy while staying close to the day-to-day.This is a multi-hat role, ideal for someone who thrives in a hands-on SME environment and can balance digital growth with operational execution.Key ResponsibilitiesE-commerce and Digital Strategy Lead all aspects of e-commerce strategy, from platform management (Shopify, Etsy, Amazon) to product presentation, pricing, and UX improvements. Drive digital marketing activity including SEO, PPC, Google Ads, email marketing, retargeting, and social media engagement. Monitor key performance metrics (conversion rate, site speed, cart abandonment, ROAS), and implement data-led improvements. Ove