Join us as a Digital Sales Analytics Manager and help shape the future of digital travel. You''ll turn data into decisions that enhance customer experience and drive commercial success across our UKandI digital channels.The role will be published until Thursday 28th May 2026ABOUT OUR OFFERPersonal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health and well-being support, and more.Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.ABOUT THE JOBDeliver core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.Generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.Develop and maintain scalable, automated reporting and dashboards, championing self-service and strong data governance (including Adobe Analytics).Analyse promotional performance, pricing changes and incident impacts to quantify revenue risks and support future trading decisions.Support A/B and m