The Internal Sales Executive serves as a vital link between the marketing and sales teams at Switch2, fostering collaboration to drive lead generation and unlock new business opportunities. This dynamic role focuses on qualifying leads, managing CRM systems, supporting the business development function, and contributing to marketing efforts - all with the goal of increasing sales and customer engagement.

Core Responsibilities

Lead & Opportunity Management

• Qualify marketing-generated leads across multiple channels (e.g. HubSpot, website, events)
• Collaborate with Marketing to shape and execute targeted sales strategies
• Manage and delegate inbound enquiries via the sales inbox
• Identify and nurture opportunities using digital assets
• Ensure qualified leads are accurately entered into the CRM

CRM & Data Management

• Maintain, cleanse, and optimise CRM data for reporting, campaigns, and prospecting
• Provide comprehensive reports to the Head of Business Development, including:
  • Lead-to-order conversion rates
  • Value and volume of new quotes
  • Opportunities won from active pipelines
  • Analysis of lost opportunities and root causes

Business Development Support

• Manage the BDM asset library (e.g. marketing collateral, templates)
• Prepare sales quotes, track progress, and analyse win/loss outcomes
• Answer and appropriately redirect inbound calls
• Support BDMs with up-to-date project-specific sales and marketing resources

Event Coordination

• Assist with the planning and follow-up of industry events
• Represent Switch2 at events to increase brand awareness and generate leads

Key Deliverables

• Conduct outbound follow-up with warm leads and prospects to drive conversion
• Build marketing and sales reports and dashboards to track performance
• Cleanse legacy CRM contact data and integrate new lead information
• Provide timely and professional client support regarding Switch2 services

Relationship Management

• Identify key decision-makers and nurture engagement plans alongside BDMs
• Strengthen collaboration between marketing and sales to ensure alignment
• Maintain accurate and timely records of all account activity
• Ensure a high level of internal and external customer service

Skills & Behaviours

• Highly organised with strong multitasking abilities
• Proactive mindset and confident communicator (verbal and written)
• Able to manage time effectively under pressure
• Strong administrative discipline with excellent attention to detail
• Experienced in fast-paced environments with clear delivery focus

Essential Qualifications & Experience

• Minimum 3 years of high-level administrative or sales support experience
• Proven knowledge of modern office systems and processes
• Proficient in Microsoft Office - especially Excel (reporting, data analysis)
• Familiarity with CRM tools and digital marketing platforms (e.g. HubSpot)

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